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Tuesday, March 21, 2006

Scotch Changes


When I was a student, everyone read Viz. It was just The Done Thing. You also had to say "it's not as good as it used to be", and pretend you read it when it had a circulation of 5 and was hand-drawn by monks in Buckfast Abbey.

Part of Viz's stock-in trade were the spoof ads that littered the pages between the strips. I distinctly remember seeing the above example, and not being quite able to believe it.

It's a very accurate parody of an ad that used to appear in the back of the News of the World each weekend for "Tranformation Change-Aways". The original showed a half-man, half-woman image and promised hours of unalloyed feminine bliss for cross-dressers under the auspices of Transformation's discreet dressing service.

Every British tranny of a certain age remembers that advert. I used to stare at it for hours at my Nan's when we went over for Sunday lunch (my immediate family being too lower middle class to get the News of the World), guiltily turning to another page when someone entered the room.

The fact that someone at Viz also seemed to have noticed it too, and had gone as far as lampooning it, amazed me. In my little neophyte tranny mind I thought I was the only person who knew about it! I wonder how many Viz readers knew that it was a Transformation spoof, and how many thought it was just mocking the Scots!

Anyway, I found it again in a collection of Viz spoof ads I bought the other day, and I thought I'd share it with you.

Labels:

Blogger Jessica  I missed all the lurid adverts in the backs of magazines growing up, I don't know why but the nearest think I can remember is the chat ads in the Guardian Guide. I'll tell you what though, I'd have enjoyed my trip to transformation a whole lot more if they'd offered me a welcoming bowl of porridge! 
Blogger Joanna  Heh...nice one. 
Blogger Siobhan Curran  Somewhere, in my attic, is an old diary/journal of mine that I've pasted a torn-out copy of the original T-ad

I really must try and find it 
Anonymous Steph Angel  Great ad... I can't remember the original. The only 'back of the paper' ads that I can remember as a kid are the ones for the big/tall shoes & the policeman's trousers!!! 
Blogger Selina  Can't believe it took me so long to see this and explain that it is only available to Mac users.

Getting my coat now. 
Blogger Gillian  I'm am officially offended 
Blogger Julie Budd  Alright. I admit I used to see the adverts. I got excited the first time I was at school and I found an entry for "tranvestite" in a dictionary.Ahh ! So there were probably more than two in the world! I had never seen this "perversion" officially recognised before." 

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