Follow that
I'm not deliberately leaving that last post current until I've squeezed every last congratulatory comment out of it I can (thanks for each of them by the way, I'm truly touched!), it's just that after blogging about something so important it seems frightfully bad form to replace it with the usual mindless drivel. :-)
But the show must go on, so...
...um...
Is anyone else as annoyed at I am with that advert for DAB radios on the BBC? The one where the guy buys his wife a digital radio for their wedding anniversary?
In it, she thanks him for the present but then waits expectantly for her "other" present, because a DAB radio isn't big or expensive enough to compensate for their years of marriage.
Leaving aside the obviously distasteful sentiment that an anniversary present is some form of recompense for being married, and the fact that DAB radios have taken so long to get going they're effectively old-fashioned technology before they've even taken off, this advert annoys me on two levels.
Firstly, it's bollocks to suggest that a DAB radio is a cheap present. They're not, they're still bloody expensive compared to, say, a DVD player.
Secondly, the advert fails completely at it's intended purpose: getting us to buy DAB radios to wean us off our perfectly good analogue sets. Had you been considering buying one as a present (which I presume is the reason a fair number of DAB radios are bought at this time of year), you'd be put off by the suggestion this advert gives that only thoughtless cheapskates give digital radios as gifts.
I suppose that's why the advert writer is working for the BBC and not in the cut-and-thrust world of commercial advertising.
"I've had a great idea for how to sell your product! We make out it's a shitty gift bought only by inconsiderate arseholes in loveless marriages!"
But the show must go on, so...
...um...
Is anyone else as annoyed at I am with that advert for DAB radios on the BBC? The one where the guy buys his wife a digital radio for their wedding anniversary?
In it, she thanks him for the present but then waits expectantly for her "other" present, because a DAB radio isn't big or expensive enough to compensate for their years of marriage.
Leaving aside the obviously distasteful sentiment that an anniversary present is some form of recompense for being married, and the fact that DAB radios have taken so long to get going they're effectively old-fashioned technology before they've even taken off, this advert annoys me on two levels.
Firstly, it's bollocks to suggest that a DAB radio is a cheap present. They're not, they're still bloody expensive compared to, say, a DVD player.
Secondly, the advert fails completely at it's intended purpose: getting us to buy DAB radios to wean us off our perfectly good analogue sets. Had you been considering buying one as a present (which I presume is the reason a fair number of DAB radios are bought at this time of year), you'd be put off by the suggestion this advert gives that only thoughtless cheapskates give digital radios as gifts.
I suppose that's why the advert writer is working for the BBC and not in the cut-and-thrust world of commercial advertising.
"I've had a great idea for how to sell your product! We make out it's a shitty gift bought only by inconsiderate arseholes in loveless marriages!"
I'm not ignoring digital, I'm served by what must be one of the shittiest transmitters left in the country; it can't even handle a fifth channel. There's no cable on my street, and the companies covering this area have no plans to lay more right now. And screw further lining Murdoch's pockets.
After all, he looks like he's just sold a kidney in order to raise the cash for the bloody radio.
and as most DAB's sold are portables ( with no where near decent sound quality anyway)whats the point?
It's the bloody Digit-Al the little robot that annoys me though.
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